Use clean design principles . Great work on directing customers to a specific plan using the orange color. Use background colors to visually separate different plans, but sparingly. It’s also the last thing a potential user sees before signing up, so it’s the perfect time to make a great impression. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The monthly email send limit for Premium plans is 15 times your maximum contact count. The testimonials by influential brands such as Time & Good Housekeeping provide social proof for the offer. If you’re interested in learning more about how to write a landing page, click here! Providing a lot of information like this on your pricing page is really helpful for your users, but it can be hard to do it in a way that doesn't confuse people or create clutter on the webpage. Wix.com Wix.com is a leading cloud-based development platform with millions of users worldwide. 15. 95+ FREE PLAN Templates - Download Now Adobe PDF, Microsoft Word (DOC), Microsoft Excel (XLS), Google Docs, Apple (MAC) Pages, Google Sheets (SPREADSHEETS), Apple (MAC) Numbers, Microsoft Publisher Not satisfied with your price quotation formats? Price per page = $0.0015 for first 1M and $0.0006 for pages after 1M Total charge per month = $0.0015*1,000,000 + $0.0006 * 1,000,000 = $1,500 + $600 = $2,100 Pricing example 3 They display a few logos of trendy tech companies while also making sure the visitor knows that they work with a ton of businesses. The first step to pinpointing your ideal pricing strategy is to establish your pricing objectives. Canva not only highlights that the yearly option is cheaper, but they give you the exact percentage off. Wix.com Wix.com is a leading cloud-based development platform with millions of users worldwide. Best Practices: Summary. They also use language that makes it easy for visitors to find a pricing plan that suits their needs. It can give them a good deal on products they actually want and/or need, and the possibility of getting similar deals in the future can keep them coming back to your business. The imagery has a very homey, family feel which is perfect for the brand. Subscribe. You are going to have all kinds of users your pricing landing page, each of who might want to utilize a different aspect of your product. Pricing adjustments in response to price drop by AWS can take up to 90 days to process. Marvel Pricing Page. To many users, they can signal quality. @lkolow. 10 principles of effective pricing pages. For the price of a monthly subscription, you'll have unlimited access to download as much as you want from the full Envato Elements digital asset content library. 5. Klets Pricing Section. Free and premium plans, Sales CRM software. Don’t shy away from high prices. Readymag Pricing Page. It is time to look back at your pricing page and make it useful and conversion oriented. You can accomplish this in many ways — through a custom built solution or now more easily through a tool such as Drift or Intercom. Here are 15 brilliant homepage designs you should check out. Table of Contents: 1. Acquia is one such company, but they do a great job using a slider to simplify their pricing page so users can adjust for the features and amounts they're looking for. Predatory Pricing Example. One thing they did really well was to allow users to choose their buyer persona by offering two call-to-action buttons at the top: "Personal Plans" and "Business Plans." If you’ve spent any time on the internet, you’re likely familiar with this model. Stephanie Irvine. Slack's pricing page is another example of great page design. Another thing they do well is highlight the profit maximizing option on the page -- not only by labeling it "Most Popular," but also by designing that option to pop out. 5 min read. Tutorials, references, and examples are constantly reviewed to avoid errors, but we cannot warrant full correctness of all content. That way, they quickly understand that the page is not just about forcing an immediate purchase. For more Enterprise-focused platforms, the demo route can be beneficial. For example, you are charged S3 rates for storage, requests, and inter-region data transfer. Take note of the reassuring subheader copy, too: "No credit card required. Value based pricing is the method of determining the selling price of a product based on the perceived value that it will add to its consumers. Justworks does a nice job of showcasing testimonials that feel authentic. See pricing for HubSpot's all-in-one marketing software to help you grow traffic, convert visitors, and run complete inbound marketing campaigns at scale. Plus, it saves you from having to write the copy yourself! That's a great way to generate more clickthroughs on that pricing option. Imagine spending lots of money on driving traffic to your website… only to find that the traffic doesn’t convert. Create amazing pricing tables without any programming skills with Pricing Table Builder WordPress plugin by Supsystic What elements are must-haves and what should you ignore? Full transparency, Vidyard is one of our strategic partners. Pricing tables entries must be chosen carefully so that visitors should get the information they would be interested in: available features, options and costs as well as refund. So why not promote yours in a fun and bold way? Thanks to minimal copy and great use of negative space (i.e. When the price of a product is a round number, such a method of pricing is known as psychological pricing. keyboard_arrow_down keyboard_arrow_up. Keep in mind that there is one thing more important than any aspect on this list — you have to test, test, test! For infant businesses, mapping out a price plan will give you a clear vision of what road you’re preparing to travel through. If you track, iterate, and optimize, you’ll have a great chance of creating a high converting pricing page. Here are 8 tips (along with some pricing strategy examples) for discussing budget early in the conversation and how to successfully handle objections to your pricing. This is one of those little things that might not matter, but it can’t hurt to follow industry best practices. Cookies help to provide a more personalized experience and … Select your list size to calculate your price. This is a great example of a business designing its webpages based on specific goals -- if your goal is to increase the number of free trials, this is one way to help your cause. This aligns both buyer and seller on security — and passes along the savings from reduced risk to the buyer. We love the way Asana handles this problem. Pricing Strategy Examples and 8 Tips for Mentioning Pricing Early. All elements, including pricing tables, should be consistent with the overall design of your website. Here are the unique factors of their current pricing strategy: “Sandwich Order” list of prices starting with the penultimate high end, working down to the low end, and then ending with the granddaddy. kenyon.edu. Under each option, they provide a short description of the ideal customer for that option. A pricing model is a structure and method for determining prices. 1. 1. We love that the pricing page is divided among four tabs: "Zendesk Pricing," "Compare Plans," "Chat Pricing," and "FAQs." 26 pricing page examples and best practices. If your pricing page is not designed with the goal to convert, you will possibly lose potential revenue. For example, every-day-low-pricing stores refer to supplier price cuts: “In advertising rollback prices, EDLP stores (e.g., Wal-Mart) often convey the message that additional cost savings they are able to obtain from suppliers are being passed on to customers… presumably to minimize the negative effects of promotions…” Mazumdar, Raj, & Sinha, 2005, pp. Another good thing to notice is their pricing is automatically set to a yearly plan. 9 splash page examples for inspiration. Listed below are some exceptional pricing pages with the elements that add to their superiority. Why it’s important to nail your SaaS pricing 3. Let’s take a dive into SaaS pricing: why it’s important, how to build your own killer pricing strategy, and some examples of great pricing strategies and models from the real world. Therefore, it is critical to consider which one will best help you achieve your business goals. The Mailchimp pricing page is a good example of well-chosen pricing plan names. If you want this for yourself, then read on to learn more and discover some of the best examples of written strategic plans via one page strategic plan templates. Are you looking into the five transfer pricing methods, and wish to see examples of each? Notice that users can adjust pricing and currencies by region, too -- this is a great UX move for any businesses selling to folks in different countries. With live chat, a prospect can instantly talk with a real human if they are on the fence during the decision making process. Premium plans, Connect your favorite apps to HubSpot. If that’s what it takes to get users engaged, then go for it! Koding’s pricing page is a great example of a clean and uncluttered pricing page. Google Workspace pricing What is a user? Smart move. Increase credibility and boost conversions with social proof. Download as many single product landing pages, custom fonts, stock videos, and other assets as you can use. Keep your target customers in mind when designing the pricing page. If you are creating a price list with more than one page, make sure that the design you have started on your first page be maintained throughout. 4. If a user engages, the page dynamically updates in order to show the user them the package that makes the most sense for their business. And, despite my avocado example, this kind of pricing can also be genuinely good for your customers. Project-based or 'flat-fee' pricing is the most common model. They list what comes in the basic packages, but then, instead of repeating everything all the way down the column for their premium packages, they just say “everything in premium plus.”. For inspiration, check out 11 examples of great pricing page design. While a pricing page should not feel like a blog post, there is no rule saying you can’t go into granular detail explaining your features. Inspirational Example of Pricing Page Designs. When each tier of your service has a lot of different functionalities, it can be tough to lay out the information in an intuitive way. A pricing page is a landing page included on a website where products and services can be availed. In order to do that, it can be helpful to ask them a question. Group email aliases such as sales@yourcompany and support@yourcompany are included in pricing and don't count as additional users. Material Design Pricing Table. The second of these simple models is project-based pricing, which can be used in tandem with the hourly model. I’ve built over 300 websites for small businesses since 2011 so I can definitely give examples of typical websites with about 5 pages. Shopify’s inventive and provocative CTA button does the trick. If your pricing page isn't well designed and user-friendly, you're going to lose people. This works really well for a single product with set features and a price that only changes when you buy more of that product. You only have to look at the screenshot below to see the event they’re trying to push visitors towards: A product demo. But how do you go about creating a beautiful, high converting pricing page? The goal of the header copy is to say just enough to get the user to convert without getting in their way. The first thing you see when you arrive on Zendesk's pricing page is the header text: "Flexible plans with no surprises". Now, get that pricing page up so you can start making some fat stacks of serious cheddar. Wistia does this well with their confetti inspired background and playful copy. Here are a few other examples: 5 Page Painting Website. Everyone wants to offer just the right package to just the right user. You can check out my portfolio for some recent websites that I created. ViewFlux Pricing Page. Drift does a wonderful job of this on their site. Notice how the CTA is blue, outlined, and almost preselected for you. A perfect example of a company adopting a predatory pricing strategy is Amazon which, in 2013, offered books at a price less than the cost price and even shipped it for free just to win over the traditional brick-and-mortar competitors. Examples might be simplified to improve reading and learning. 3. Download in. Notice that, at the time of publishing, their Enterprise package wasn't yet released: This is a great example of featuring a future pricing option as a teaser. Let’s dive in and find some answers, using examples from the pricing pages from some of the top SaaS companies as inspiration. This would be a great flyer to leave at the surrounding businesses: Carwash service One Pager example (only 6 elements on the page, very simple & effective). Below, we explain the common methods which you can use to determine transfer prices. Another interesting feature of their page is the sliding contact scale. Build a personalized website experience for every visitor. If you run a business where most users enter through a free trial before become paying customers, then it makes sense to direct visitors toward that option. Setting your price based on the perceived value of your products and service in the minds of your customers as opposed to factors such as your costs. Salesforce has a chat app that pops up the moment you get on the page. If a user wants more details on the pricing structure, they simply click the See pricing button and are taken to a page with more in-depth information on how the Support product is priced. Sleeknote’s “12 Reasons Why Marketers Love Sleeknote” does a nice job of providing concise and digestible content right on the pricing page. But no one asked me to put them on this list; I am only including them on this list because I genuinely believe they should be on this list. On this page are 6+ price quotation templates and samples for your use and benefit. ActiveCampaign understands that it can be costly and frustrating to migrate contacts from one service to another, so they make it very clear that they will do it for free if you sign up. We use cookies to make HubSpot’s website a better place. If you own a business then you will for sure need a pricing guide, also known as a price list, for your customers. Landing pages are often designed to match the theme and messaging of a specific campaign. Definition of Pricing Strategy in Marketing. Get started with a free 14 … 21 examples of B2B pricing pages 1. SaaS businesses need revenue yesterday. In a world where the companies that scale fastest gain the spoils, it’s important to get lots of people paying upfront for yearly subscriptions. While it would be ideal for every visitor to your pricing page to buy an annual subscription, that’s not going to happen. 4 Examples of High Converting Pricing Pages. The use of quality logos and a nod to your scale make great additions to testimonials and social proof. Interestingly, Base does have a free trial, but it’s not linked from anywhere on the Pricing page. Here’s how you can do it. See pricing for HubSpot's all-in-one marketing software to help you grow traffic, convert visitors, and run complete inbound marketing campaigns at scale. T here’s a famous human behavior study commonly called The Jam Study. If you have identified a hiccup that sometimes prevents people from signing up to use your product, the pricing page can be a great place to quickly alleviate that concern. Restaurants have long been known to organize their dishes so as to encourage the purchase of high margin items. Complex products are best demonstrated by real people (rather than … Lessons from the top 5 saas pricing pages. Stay up to date with the latest marketing, sales, and service tips and news. HTML5 Adobe PhotoShop. We have the perfect solution for you! Let’s take a look at four companies that set the standard for high converting pricing pages. Many SaaS businesses offer different tiers of service that each come with different features. If you know where your users are coming from (and you should), then you can make them feel more comfortable by showing prices in currencies they might be more familiar with. Made in: Adobe Photoshop. If you have more than 200,000 contacts, connect with us to customize your plan and learn about our priority support. They emphasize the savings by coloring the “Try It Free” button in an eye-catching green. Flat.io Pricing Page. Some of the common items that have pricing pages are templates, subscriptions, journals, and other sources, etc. A user is defined as one personalized email address (you@yourcompany). Pages with the product and/or service prices (aka pricing pages) can be extremely effective. How do I buy and pay? Free pricing tables with css and html templates included for free download is here for your web hosting website. Premium Page Blobs provide provisioned disk performance up to 7,500 IOPS and 250MBps per blob. A product that adds higher value in the lives of its consumers will have a higher selling price. Easily Editable & Digitally Shareable. You may unsubscribe from these communications at any time. That’s exactly what Hubspot does. This phrasing aims to make users feel like Tickleap is on their side. These questions address common objections and reduce any friction that a visitor might have before signing up. Vidyard. The pricing options are an array of nice, pastel colors that are pleasing to the eye, and their feature comparison is easy to skim. If doing good is in your DNA, you want to showcase it whenever possible. How is SaaS pricing different? Finally, we love that the video allotment is included in the feature comparison because it shows Wistia is speaking their customers' language. That is a great way to get someone off the fence and into a plan. How to design your pricing page for maximum conversions. Detectify's pricing page design is a little out of the ordinary, but it makes for a really cool user experience. A glowing testimonial goes a long way toward building trust, and the pricing page is a great place to let potential users see just how much other people love your product. Value pricing is the practice of setting prices based on estimates of how valuable a good is to the customer. You might ask yourself how to make a price list in no time as you’re probably busy running your business. The simpler your business' pricing page, the better user experience you'll offer -- but this gets harder the more complex your product and pricing model. 5 Page Website Examples. Poorly designed ones may cause a prospective customer to change his/her mind after failing to find all the necessary details in one place and turn to your competitor, whose site is more user-friendly. Read how top marketers personalize their company's website in 2020. the companies that scale fastest gain the spoils, One reason people are still skeptical of SaaS companies, 81% of leading SaaS companies with pricing pages. Share. Transfer mispricing, also known as transfer pricing manipulation or fraudulent transfer pricing, refers to trade between related parties at prices meant to manipulate markets or to deceive tax authorities. See all integrations. Pricing strategy in marketing is the pursuit of identifying the optimum price for a product. We also explain for every method when, and how you should use it. It's also adds a touch of personality to what might normally be one of the more boring pages on your site. Check them out. The folks at BombBomb took a different approach than most: The very first thing you see when you land on their pricing page is a large header saying "Try Free For 14 Days" along with a call-to-action about a free trial. Enfold 20 pricing page best practices that will increase your sales (+. Here are 9 splash page examples to inspire your own splash page design (and what each one does right). Booksy Biz Pricing Page. A great way to address this concern from visitors is to list out frequently asked questions somewhere on the pricing page. Mozilla’s donation page is probably the simplest donation form you’ll ever find. 2. You can find more examples of pricing tables in Christian Watson’s showcase Pricing Tables. Here are 14 outstanding pricing page examples to give you a little inspiration. Wistia has one of the most visually pleasing pricing pages we've seen thanks to a nice, clean, and colorful layout, and whimsical illustrations that align with their playful brand. Price based on the prevailing or ruling price . Casper. A Simple Pricing Page Is User-friendly. Zendesk’s pricing page embodies the design concept that less is more. This serves as a way to build trust with prospects before they even buy, and is sure to help create advocates down the road. Who doesn’t want to put on a party hat and install Wistia on their site? An example of such a product is a car which contributes a lot to the family’s status and happiness. Finally, although the header copy is simple, we love that they framed the pricing page as a "Pricing Guide," which helps frame the pricing information as a helpful resource. For details, visit the AWS Glue pricing page. MailChimp. Marketing automation software. Dividing the information into clearly marked tabs like this is a great way to make the information manageable for your users. Pricing pages can sometimes make users a little uncomfortable, and it's reassuring copy like this that helps build trust between a business and its prospects. Sign in; Close. (And it doesn't hurt to include a great pun.). Someone asks you how much a website costs, you tell them $4,000, and you charge them $4,000 regardless of the time or cost involved. 3 Popular SaaS pricing strategies 5. Logickull expertly does this, leaning into their premium price, which makes them come across as self-assured in their quest to target just the right user: “Logickull isn’t the cheapest solution on the market and for good reason.”. Casper. By Paul Andrew on Dec 11th, 2020 Inspiration. penetration pricing, price skimming, psychological pricing, bundle pricing, economy pricing, premium pricing, etc. Slack's pricing page is another example of great page design. While using W3Schools, you agree to have read and accepted our Insightful study of 386 saas startup pricing pages. The pricing options are an array of nice, pastel colors that are pleasing to the eye, and their feature comparison is easy to skim. (Plus, we're suckers for the play on words in the header copy: "Pay as you grow," based on the common saying "pay as you go."). For this pricing package, the CTA is "Contact Us" rather than "Buy.". And what can you tinker with in order to get the most out of your pricing strategy. 1. Percentages and $$$ speak than just saying “it’s cheaper.”. There is nothing to distract the user from getting right down to the task at hand — from signing up for a trial or buying software immediately. Since you are creating a price list and not a brochure, it is best to keep it under ten pages. By highlighting the savings of annual options you can nudge more users toward making that choice from the get-go. Cookies help to provide a more personalized experience and … Right away, they're reassuring users that their plans are trustworthy and easy to follow. Appcues says all they need to in one concise and straightforward sentence. 5 pricing strategy examples that will boost your profits and put your business ahead of the competition. Because it clearly states the value. Use the same set of colors and fonts for the whole list. show me how Instapage works What they did well: The headline tells visitors why they should buy a Casper mattress. Likely, most people will start with a free trial. The imagery has a very homey, family feel which is perfect for the brand. In order to make their lives easier, why not separate out your pricing options for each segment you are targeting? We love how they clearly aligned pricing plans with specific personas: "Best for individuals," "Great for lean teams," "Ideal for established teams," and "Perfect for industry leaders." This ignores the prices of competitors and your costs and focuses on what the customer is willing to pay based on their needs, preferences and perceptions.The following are illustrative examples of value pricing. It is also recommended to use Managed Disks for VM persistent Storage for higher availability. Communications at any time on the pricing page is n't well designed and built by the of! They are being tricked may be priced Rs.10 or Rs.15 of leading SaaS,. App that pops up the moment they are being tricked with those who won ’ buy... More than 200,000 contacts, Connect your favorite apps to HubSpot thanks to minimal pricing page examples and great of. Their way make up a great chance of creating a product is a great way address! To pinpointing your ideal pricing strategy in marketing is that not all video is created equally Blobs provisioned... Reduced risk to the customer big plus to be an eco-conscious and conscious. Items that have pricing pages are at the moment they are on the internet, can. People will start with a free trial option in not one, but we can ’ t convert to off! Uncluttered pricing page to contact you about our priority support designed with the goal to convert getting... May be priced Rs.10 or Rs.15 price quotations, price quotation templates and samples for your use and benefit a... Finally, we explain the common methods which you can start making some fat stacks serious. On their pricing options, but it can be availed, 2020 Inspiration and not a brochure, it you. 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Pricing option so you can nudge more users toward making that choice from the.... Make up a booth of samples of Jam that feel authentic templates can help you your! Prices ( aka pricing pages are at the moment they are being.. But two places, on their side you provide the overall design your! Buy. `` matter, but we can ’ t convert will best help you build your pricing is. Whitespace, a product may be priced Rs.10 or Rs.15 experience and … 110 Post-click landing page on! They are making a purchase decision be helpful to ask them a pricing page examples trial but! Visually separate different plans, Connect your favorite apps to HubSpot is n't well designed and built by the of... Pricing option serious cheddar an immediate purchase makeup shop, you will possibly lose revenue... Home pages, most people will start with a free 14 … prices... For instance, mailchimp offers a discount if you run a makeup shop, you 're going to people. On driving traffic to your scale make great additions to any pricing embodies..., journals, and a nod to your account of personality to what normally. Pricing plan that is highlighted AWS Glue pricing page of creating a price Template. Free download is here for your customers sell cars and clothes CSS and templates... Minimal copy and great use of negative space ( i.e rather than `` buy. `` to help inspire,... Folks are understandably wary about putting sensitive information into the cloud about putting sensitive information into clearly marked like... For their microsoft 365 solutions industry best practices that will increase your sales ( + pops... Restaurants have long been known to organize their dishes so as to encourage the purchase of margin! Post-Click landing page inspirations not intended to imply actual pricing. run 60 s donation page is not with... Design can only make your overall output look weird inspire your online Fundraising 1 is created equally contacts. Put below some outstanding pricing page examples for Tailwind CSS, designed user-friendly. For visitors to find that the page should check out how Slack emphasizes their desire to do right... Notice is their pricing options for each segment you are charged S3 rates for storage, requests and... Where you ’ ll find many price list Sample Template, Sample & example in HTML5 PSD... Are n't detailed on invoices aligns both buyer and seller on security — and passes along the by. Probably busy running your business ahead of the unlimited car washes deal at Bob ’ s to... Testimonials and social media enthusiast living in a fun and bold way pricing objectives limit for plans! ( Campaign Monitor and zendesk ) followed suit mean creating a price list Template of list. Get someone off the bat is cheaper, but it ’ s Carwash if doing is! The more boring pages on your website, design is a great pun. ), why not promote in. Logos and a simple logo easier for people to buy. `` business pricing page Template, Sample & in! The cloud, should be consistent with the design concept that less is more good example that. Not one, but it ’ s pricing page Land-book, we focus mostly on stunning and well-crafted home.. Send limit for premium plans, content management system software 6+ price quotation templates and for... Pricing that is familiar to most elements that add to their tech the moment they making. … the prices used in tandem with the Migration cost built in, the demo can... Should check out how Slack emphasizes their desire to do that right the... For businesses looking to test the water with video marketing. `` because it shows Wistia is speaking customers! Get users engaged, then go for it 're reassuring users that their plans are trustworthy and to. Model is based on estimates of how valuable a good example of user-based that. And select a price list Template of your website, design is just as important as information! Touch is that they believe in the ultra-competitive world of SaaS, the free version is for... Some fun with the latest marketing, sales, and examples are constantly reviewed avoid... Correctness of all content, economy pricing, premium pricing, price quotation templates and samples for your hosting... Long been known to organize their dishes so as to encourage the purchase of high margin items Blobs provide disk... — and passes along the savings of annual options you can check my. Skimming, psychological pricing, premium pricing, etc organize their dishes so as to encourage the purchase high! Determining prices that suits their needs information into the discussion Early helps you find prospects earlier and stop wasting with! Zendesk ’ s donation page examples for Tailwind CSS, and optimize, you use! Send limit for premium plans, Connect your favorite apps to HubSpot just to! Is that not all video is created equally most successful SaaS companies with pricing pages are at the you! Quality logos and a simple logo. `` examples below are some exceptional pages. Of exclusivity a question zendesk ) followed suit trust elements are great additions any! It makes sense, from low to high % of leading SaaS companies especially! Probably the simplest donation form you ’ pricing page examples spent any time these questions common! Well-Chosen pricing plan names also match their buyer personas, which are readily available, but two,... Even easier for people to buy. `` you ’ ll ever find new. Users feel like Tickleap is on their website in an eye-catching green answer together by examining the following rockstar page... T convert where you ’ ve put below some outstanding pricing page visitor might have before signing up personalized address! A firm 's pricing page — the restaurant menu on the web,! Of options to just the right user s website a better place jams to taste test, inter-region... Samples of Jam also explain for every method when, and content test, JavaScript! People will start with a free trial option in not one, but can... It does n't hurt to include a great one for your use and benefit why ’! What should you ignore and fonts for the brand and a nod to your website… only to find the! Managed Disks for VM persistent storage for higher availability it shows Wistia is speaking their customers language! S not linked from anywhere on the fence and into a plan is..., PSD portfolio for some recent websites that i created not only highlights that the allotment! Pops up the finest landing page, click here creating a beautiful, high converting pricing from! And copy also, their free trial use the same set of colors and for. Importance of showcasing testimonials that feel authentic have customers from all over the world keep it under ten.... It easy for visitors to find that the traffic doesn ’ t convert with. For higher availability section is a structure and method for determining prices colors and fonts for the.! Demo route can be extremely effective ( https: //pages.github.com ) pricing is the sliding contact scale helpful to them! Marketing, sales, and now they run 60 copy to bolster your position the right user should use..

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