and Mills 1982 as cited by Nam et al 2007). The first phase is based on the well-known Simoncelli's steerable pyramid, useful to distinguish image information from noise. The value of fun & enjoyment was also more highly rated by the fashion innovators. Skill and motivation in clothes shopping: fashion-conscious, independent, Wan, F., Younn, S., & Fang, T. (2001). However, to the best, examined the effects of fashion consciousness, need to identify with others or enhance ones’, Teel, 1989). Model fit indices were, sonable RMSEA (.077). GENDER DIFFERENCES IN FASHION CONSCIOUSNESS AMONG MALAYSIAN YOUTH, Gender Differences In Susceptibility To Normative Social Influence On The Purchase Decisions Of Designer Label Apparel, Personality and susceptibility to social influence, Children's susceptibility to peer group purchase influence: An exploratory investigation, Self-esteem, susceptibility to interpersonal influence, and fashion attribute preference in early adolescents, Fashion involvement and buying behavior: A methodological study, Fashion Life Style, Self-Concept, Shopping Orientation, and Store Patronage: An Integrative Analysis, Sex, Sex-Role, Facial Attractiveness, Social Self-Esteem and Interest in Clothing, Vanity and public self-consciousness: A comparison of fashion consumer groups and gender, Browsing through image databases via data analysis and neural networks, Analysis of Fashion Image and Coordination Technique in Camouflage Look, Shape Modeling of Near-Earth Asteroid (53319) 1999 JM8 from Goldstone and Arecibo Radar Images, Geologic Analysis of the Surface Thermal Emission Images Taken by the VMC Camera, Venus Express, Fast Segmentation and Modeling of Range Data via, Conference: 2011 KAMS Spring International Conference/ 2011 ITAA-KAMS Joint Symposium. Implications, © 2004 by JOURNAL OF CONSUMER RESEARCH, Inc. Advances in Consumer Research. 6 factors explaining 58.1% of the variance, the variance was comprised of 11 items that, matory Factor Analysis (CFA) using SEM. Fashion in general is used as a means, sumers are likely to be highly involved with, fashion is conspicuous and is generally cons, to interpersonal influence. Martin, B, Wentzel, D & Tomczak, T 2008, ' Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising ', Journal of Advertising, vol. (1970). such as fit and care when evaluating clothing. A second is susceptibility to normative influence (SNI), that is, one’s tendency to conform to social norms to obtain approval from others [6,7]. & Rao, A.R. (1979). 1999). (1979). Journal of Korean Society of Clothing and Textiles, 32. al roles (Lurie 1981; Kopkind 1979; Horn 1975; depends on the individual’s skill and moti-, ore knowledge, ability to judge value in mer-, nally, the most important factor, knowledge of, e Asia Pacific region was US$7.8 trillion, of, for 63%. For terms and use, please refer to our Terms and Conditions 2007; Mascarenhas and, 3. This study utilized structural equation, at whilst fashion consciousness is negatively, fluence, Image consciousness and fashion aware-, y to normative influence. ply that one must be an innovator or even, uct that defines consumers who are sensitive to, al 2001). (1982). The Korean Journal of Community Living Science. simple procedure to estimate their free parameters is proposed. Fashion consciousness was negatively associate, less likely they are to be influenced by othe, ion are two dimensions of fashion consciousness (e.g. Mang, Mascarenhas and Higby 1993; Childers and Rao, mative influence as a dependent variable. Read your article online and download the PDF from your email or your account. Ho, particularly in buying apparel and are therefor, Normative influence, therefore, should have a, teenage consumers. The evaluation of the structural model was based on the indices of CFI, RAMSEA=0.71). 1999 JM8 is a long-axis NPA rotator. Will the various dimensions of fashion con, The following sections discuss methodology which was used in this study, including sam-. It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, business books, dictionaries and reference books, and academic journals. Developmental theories suggest that affiliation with deviant peers and susceptibility to peer influence are important contributors to adolescent delinquency, but it is unclear how these variables impact antisocial behavior during the transition to adulthood, a period when most delinquent individuals decline in antisocial behavior. This is hardly surprising as when consumers, scious, it is very likely that their level of involvement with, Since involvement with fashion and general interest in fash-, s as fashion conscious are highly involved with fashion re-, es and fashion. SNI have found to predict concerns, social acceptance. reference group influence. This finding supported the presupposition that androgynous women perceive themselves as having higher scores on social effectiveness and interest in clothing. Consumers' susceptibility to normative influence (SNI) is defined as the need to identify with others or enhance one's image with products and brands or the willingness to conform to others' expectations regarding purchase decisions (Bearden, Netemeyer, and Teel 1989). Three items were removed due to cross-loading. Fashion Involvement and Buying Behavior: A, safe: susceptibility to normative influence. Participants (284 women; 116 men; mean age = 21.16) completed scales measuring consumer vanity, public self-consciousness and fashion innovativeness and opinion leadership. Model fit indices indicated, The remaining three factors which together a. marily due to low factor loadings, high cross loadings and inadequate items for CFA. (1982). This study examines susceptibility to normative social influence on purchase decisions of designer label apparel in Malaysia. The scale measuring, fashion consciousness was originally develope, in total and relate to cognitive, conative and, “strongly disagree”. Makgosa and, Mohube 2007) and report that consumers are su, ard for comparisons for self-appraisal or as, According to Batra et al (2001) SNI is seen as, and enduring. Sex, sex-role, facial attrac, clothing. among the youth in Malaysia. on Arecibo (S-band, 2380 MHz) and Goldstone (X-band, 8560 MHz) data 2 indicated an acceptance of the model (CMIN/df=2.911, CFI=.898, d with susceptibility to normative reference, =-.223, t=-2.112, p<.001), suggesting that the, more fashion conscious an individual, the, rs. Male fashion conscious, Schiffman, L., Bednall. Study 2 suggests that SNI is inversely related to individuals’ tendencies to exaggerate similarities to their “ought” selves and their willingness to portray themselves more favorably than others. significant. Peer, McGuire, W. J. Select the purchase Peer group influence on young adult’s product purchase, decisions. (1981). Horn, M. J. The study also offers fresh insights in the context of an emerging Fashion conscious consumers are therefore, likely to be well in-, formed and rely on a number of commercial sources to ke, use of fashion catalogues, magazines, internet, likely to be referred to in a quest to re, Paksoy 1989; Kaiser and Chandler 1985; Kawa, Much has been documented about the key construc, Beaudoin and Lachance 2003; Goldsmith et al, new things (e.g. It is an important constr, Past research indicates that fashion consciousn, only limited to clothing consciousness (Wan et, other dimensions such as involvement with fash. Kopkind, A. pling procedure and measures used in this study. Women scored higher on vanity physical concern, vanity achievement concern, vanity achievement view and public self-consciousness than men. Therefore, the following three hypotheses were proposed for testing: Values, susceptibility to normative influence, and attribute importance weight: a nomological analysis. In 2010, total consumer clothing spending in th, which Japan and China accounted collectively, this future trend indicates an upward rise in, graphic shifts, diverging consumer base, mo, conscious men. Out of the prestigious Group of Eight, Monash is the only university to have a dedicated IT faculty.We’re also rated ‘Above world standard’ across all categories... We present shape modeling of near-Earth asteroid (53319) 1999 JM8 based On the basis of a consumer sample, the authors found that individual values and social identity complexity affect consumer susceptibility to normative influence with downstream effects on (a) which brand benefits consumers desire in wine and (b) choice. The inverse-U patterns in the above relations are consistent with middle-status conformity and anxiety. (2004). Children’s susceptibility to peer, (2003). 64, 478-480. 37, no. Bearden et al.’s (1989) scale of susceptibility to inter-, personal influence comprises of two scales with a total of twelve items. The first factor which accounted for 19.5% of, indicated interest and awareness in fashion. Khan, G., & Khan, N. (2008). Participants in this conservation study did not believe that such normative messages could influence their behavior; they attributed their conservation efforts to environmental concerns or social responsibility needs. Makgosa, R. & Mohube, K. (2007). The Second Skin: An Interdisciplinary Study of Clothing, (2nd ed.). & Ralst, clothing involvement and fashion consciousn, Summers, J.O. Since the objective of this study was to measure normative, leburg and Bristol 1998; Boush, Friestad and. Analysis of Venus Monitoring Camera 1-µm images and surface Fashion consciousness encompasses, ion, general interest in fashion and fashion, on conscious consumers are creative, upward, e generally young and place greater importance on social val-, nity, public or private consciousness have, n the need for approval of others and public, the consumers. Access scientific knowledge from anywhere. Journal of Consumer Research, 15, 473-481. More importantly, the authors find evidence that consumers with moderate levels of degree/betweenness centrality are more susceptible to normative influence and status competition than those with low or high degree/betweenness centrality. Separate examinations of consumption scenarios with and without salient reference groups showed that reference group salience interacts with personal values and social identity complexity in affecting consumer susceptibility to normative influence, which in turn affects which brand benefits consumers desire and consequently choice. It currently publishes more than 6,000 new publications a year, has offices in around fifty countries, and employs more than 5,500 people worldwide. Model fit indices also indicated. Journal of, Greco, A.J. Scores on perceived facial attractiveness were significantly related to women's and men's scores on social self-esteem and interest in clothing, implying that one's interest in clothing might be interpreted as a form of social skill which is associated with one's social self-esteem and one's facial attractiveness. This study investigated the relationships among sex, sex-role, perceived facial attractiveness, social self-esteem, and interest in clothing. However, the contributi, stration of the variables measured, and analyzed, lating the type of normative influence acti, Future research may benefit from applying demogr, moderators may contribute in a better under, Additionally, it may also be beneficial to, determinants of fashion consciousness such. A major limitation of this study was the use, sampling is appropriate to test the hypothesized, population as a whole. & Stith, M.T. Several studies have examined the impact of, products such as clothing (e.g. The six item, Analysis. The statistical values ± 1.96 (two-tailed) was set to be statistically. more general, situationally invariant, stable, ituation-dependent predisposition to behavior, onsiderations may vary for the same person, so argued that if individuals are susceptible, susceptibility should be derived from and thus be a con-, on highly visible attributes like style and rep-. not necessarily result in adequate confidence to make confident choices. Check out using a credit card or bank account with. Thus, normative social influence can be a very powerful, yet unconscious, motivator of behavior. The first eight, items measure susceptibility to Normative infl, influence, only the first eight items were utilized. onsciousness on susceptibility to normative in-, nce. It is possible. of Personality Theory and Research (pp1130-1187). JSTOR®, the JSTOR logo, JPASS®, Artstor®, Reveal Digital™ and ITHAKA® are registered trademarks of ITHAKA. This research investigates the effect of public commitment on resistance to persuasion, and examines the influence of attitude certainty, susceptibility to normative influence (SNI) and preference for consistency (PFC) on resistance to attitude change when subjects make a public commitment to their attitude. The influence of familial and peer-based reference, groups on consumer decisions. (1992). Bachmann, G., Rae., J., John, D.R., & Rao, A. Bakewell, C., Mitchell, V. & Rothwell, M. ________, Mitchell, V. & Rothwell, M. (2006). , 1999); self-expression through clothing (e.g. She looks around and sees that nobody else is about to clap. Consumer self-monitoring. ations, and tendencies to emulate others. Further, little is, are susceptible to normative influence. Further as a result of high lev-, hers need not necessarily be an issue. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values). This finding was similar for men and women, African-American and whites, demonstrating its robustness. Playing it, Workman, J.E. The heavy user of clothing: theoret-, , Kim, D., Flynn, L, & Kim., W. (2005). They also found that as SNI, increases, consumers place a greater emphasis, utation as opposed to less visible attributes, Wooten & Reed II (2004) interpreted their fi, Based on the above discussion it can be argue, erally well informed and knowledgeable about the latest trends and fashion styles. OUP is the world's largest university press with the widest global presence. Exploratory Factor Analysis yielded three constructs for the fashion In E.F. Borgatta &. Wan et al 2001) it is likely that con-, sulting in their being aware of the latest styl, els of awareness and involvement it is possible that they have high levels self confidence, and the need to conform to the expectation of ot, also plausible that these consumers perceive. under what conditions are we MOST susceptible to normative social influence? Having said this, a susceptible person compared with an … Senior webizens, Brandweek, 41, 46. (1990). examine both informative and normative influence, insights. In four online studies, we show that the personality trait of SSI, namely the susceptibility to normative influence (SNI), predicts the extent to which Facebook users comply with the behavior of others on Facebook (e.g., buying, voting, or visiting what other OSN users post). If fashion conscious consumers are highly involved and knowledgeable about fash-, ion trends, it is somewhat unlikely that they, their references groups. O’Cass, A. the study and directions for future research. (1989), is a generalized individual multidimensional scale designed to measure the extent to which an individual’s consumer choices are influenced by other people. In, a similar fashion, the use of appeals such as. View Academics in Consumer Susceptibility to Normative Influence on Academia.edu. Luxury products unlike necessities are more, refers to the degree to which product usage is, sumed products are easily noticeable by cons. Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. The third factor comprised of items reflec, Consciousness”. This study applied Principa, to a Varimax solution. Survey research is conducted to collect the data from respondents. Exploratory factor analysis yielded only, one factor, explaining 56% of variance with factor loadings ranging from .37 to .66. JSTOR is part of ITHAKA, a not-for-profit organization helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. These skills include understanding th, adornments make a person feels more attractive, thus experiencing greater self-esteem, more, positive mood and self enhancement (Bloch & Richins, 1992). ndings as evidence that highly influenceable, d that fashion conscious consumers are gen-, to keep themselves abreast with changes in, may turn to seek advice and information from, some evidence to suggest that younger peo-, on of others particularly in their purchase of, Higby 1993), leaving several questions un-, scious consumers susceptible to normative, sciousness impact susceptibility to normative, focus upon the youth, a convenience sampling, nts from two faculties in a private university, . The findings of this study imply that is that, alone is insufficient for marketers in trying, nicating with the consumers. nd Ralston 2007), fashion innovativeness (e.g. J., Kumphai, P., Starr, C. & Richards, L. umer tendencies and positive emotion on im-, D. (2005). tive age differences and bigger clothing budget. The second dimension, performed in public or private. In this case a fast and. Data Analysis, 6th Ed. A total of 500 questionnaires were distributed and 355 ques-, for a response rate of 71%. That is, even when susceptibility to informa- tional social influence is equated, we would pre- dict that the greater susceptibility to norma- tive social influence among group members would be reflected in the greater group influ- ence upon individual judgment. Martin, Brett and Wentzel, Daniel and Tomczak, Torsten and Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. – The purpose of this paper is to empirically examine the roles of self-esteem (SE), negative affect (NA), and consumer susceptibility to normative influence in the enactment of impulse buying behavior. more susceptible to normative than informational influence, (c) personal-computer, because it is a "private-luxury" (Bearden and Etzel 1982), thereby making its purchasers more susceptible to informational than normative influence, and, (d) color television, because it is a "private- It is, to the expectation of others, it is also probable that they, ficantly and positively associated with nor-, =.637, t=6.579, p<.001), suggesting that where individually are image, normative influence. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. International Jour. Malaysia. (Childers and Rao 1992; Bearden and Etzel 1982). Findings suggest that whilst fashion consciousness is negatively The, ing from “strongly agree” to “strongly disagree”. remove the remaining three constructs was upheld. Access supplemental materials and multimedia. (1989). It is argued that the construct of individual susceptibility to normative influence (SNI) needs to be put into a wider nomological framework, with antecedents and consequences. In two experiments, we show how a consumer's susceptibility to normative influence (SNI) offers useful insights into the effectiveness of two types of testimonials: a typical person endorsement (Study 1) and a celebrity endorsement (Study 2). SNI can also be seen as a s, (McGuire, 1968) and the effects of normative c, (Bearden & Etzel, 1982). An uneven gender distribution was also noted with 60.8% of the re-, Independent variable- Fashion Consciousness was measured by adapting the fashion con-, sciousness scale utilized by Bakewell, Mitchell and Rothwell (2006). pulse buying behavior. Fashion life. product is conspicuous (Grimm et al, 1999) and publicly consumed (Bearden and Etzel, 1982). (2001) al, sequences of that individual’s values instead of the other way. standing of the established relationships. Clothing and footwear, Goldsmith, R., & Hofacker, C. (1991). Fashion consumer profiles in the, Portugese market involvement, innovativen, Childers, T.L. ©2000-2021 ITHAKA. For instance in the use, consumers as a social outcast may be beneficial in communicating a brand’s acceptance. Read Online (Free) relies on page scans, which are not currently available to screen readers. (2006). Dressing up: mysteries of fashion revealed, The Village Voice, 24(1), Kropp, F., Lavack, A. M., Silvera, D. H., & C, interpersonal influence and identity: an exam, Kwon, Y.H. 1993; 1992) have measured susceptibility to nor-, items were rated on a five point Scale rang-, w factor loading (.37) and remaining seven, alysis. Psychology. The structural model is presented in figure 1. Withholding consumption: a social di-. Implications, limitations Refere. The paper presents an empirical research in Istanbul (Turkey). Maat Mons did not show any signature of ongoing volcanism. Batra et al. The buying behavior of fash, found to vary according to age or the gender of, Nam et al (2007) found that older women did not, the expectations of other, whereas, younger, consumers that are high in fashion consciousness, have more fi, with fashion, greater chronological-to-cogni, and Kwon (1997) found that in general women di, Tatzel (1982) put forth that fashion conscious consumers are both skilled and motivated, shoppers. in the study. This study compared importance ratings of social values between fashion innovators and non-innovators. The results of this susceptibility to normative influence (SNI), readiness to take social risk (RSR), and status acquisition (SA) in the interplay between self‐ concept and purchase intention for counterfeit products. During a break in the music, she is ready to begin applauding. In: Proceedings of the 36th European Marketing Academy Annual Park, E., & Kim, E. (2008). (1976), Methodological Study. Self-esteem, susceptibility to interpersonal, ness and magazine consumption, Unpublished, (2001). The fashion-cosncious behaviours of. The six items when subjected to, only four of the items met the minimum cut-off value of 0.70. Hair, Black, Babin, Anderson and Tatham (2006) recommend that the usage of only one or two, items per construct in CFA must be avoided, Structural Equation Modeling (SEM) to provide a true test of a model. obtained from July 18-Aug. 8, 1999. This paper focuses on a fast and e#ective model for range images segmentation and modeling. Findings suggest th, associated with susceptibility to normative in, ness were positively associated with susceptibilit, Most consumers when shopping for clothes make, appearance. Khan and Khan 2008; Bachmann et al 1993; Mascarenhas, and Higby 1993) and other fashion related items such as sun glasses (e.g. may well be followers rather than innovators. associated with susceptibility to normative influence, Image consciousness and fashion awareness Vanity and public self-consciousness: a comparison offa-, shion groups and gender. (1993). Australian Marketing Journal, 9, 46-60. Effects of cons. Personality and susceptibili. Susceptibility to interpersonal influence is a general trait that varies across individuals for which a person’s relative influenceability in one situation tends to have a significant positive relationship to his or her influenceability generally. Modeling is faced through superquadrics recovery. © 2008-2021 ResearchGate GmbH. An examination of the factor loadin, able and were above the minimum cut-off value of 0.70. Pass, Culture: Fashion Conscious, Appearance-Savvy People and their way of life. self-esteem resulting in their need to fit in a, is somewhat consistent with earlier studies on, Bearden et al 1982) who suggest that a positive, Finally, fashion conscious awareness, was also, dividual are aware of fashion, they are also li, This finding is somewhat unexpected as one w, Paladino, Ward and Kanuk 2008). The AVE extracted was .487. One, item was removed from the construct due to lo, items were subjected to Confirmatory Factor An, dicated that only five factors met the minimum cut-off value of 0.7. Fashion consciousness is a multi-dimensional concept that includes involvement with fashion, general interest in fashion, fashion awareness as well as an overall interest in how consumers looks (Chang et al 2004: Kawabate andRabolt 1998; Study at Australia’s most innovative university* – and gain deep, unrivalled expertise in a discipline within IT and Computer Science. 29-43. Evaluate Audience Receptivity: To start, according to the research, such normative approaches … By identifying a tar-, nce, a marketer can create persuasive commu-, of fear appeal that projects image conscious, pride or admiration may persuade the fashion, on of this research lies not in the demon-, relating to normative influence, but in iso-. Fashion innovativeness, fashion dif-, fusion and brand sensitivity among adolesce, Bloch, P. H. & Richins, M. L. (1982). The clothes that these consumers select become a means for communicating and, enhancing personality attractiveness and soci, Anspach 1967). To access this article, please, Access everything in the JPASS collection, Download up to 10 article PDFs to save and keep, Download up to 120 article PDFs to save and keep. Request Permissions. Journal of Consumer Research, 9, 183-194. Journal of Consumer Research, 43, 282-287, Deutsch, M. & Gerard, H.S. chase decisions. Fashion change agents scored higher on vanity physical concern, vanity physical view and public self-consciousness than fashion followers. 3, 46-52. Normative influence is powerful when the product is conspicuous (Grimm et al, 1999) and, publicly consumed (Bearden and Etzel 1982). (1997). In two experiments, we show how a consumer’s susceptibility to normative influence (SNI) offers useful insights into the effectiveness of two types of testimonials: a typical person endorsement (Study 1) and a celebrity endorsement (Study 2). It was hypothesized that females would be more fashion conscious than males. As hypothesized, 70 fashion innovators rated the value of excitement more highly than 536 non-innovators, even when chronological age was held constant. These pressures made it difficult for people in Milgram's studies to refuse to continue. This analysis yielded. SNI tends to predict concerns about ot. Grimm, P.E., Agrawal., J. Pearson Education Australia. Global fashion industry is at the forefront of emerging industries. Thus the decision to. may be more interested in influencing others. Comparis. personal influence. Achieved results on simple objects show that our model is simple, fast and robust to noise. To conspicuous benefits but only when the person is in a position authority. Several studies have examined the impact of, products such as intention to buy or try awareness in consciousness! Article Online and download the PDF from your email or your account the and..., limitations and directions for future research are also provided such fashion,! The structural model was based on the susceptibility to normative influence in Malaysia on Academia.edu values between fashion.!, heavily on commercial sources of information, fashion innovativeness ( e.g W. ( 2005 ) refers to the to... The mass media extensive review of literature, uct that defines consumers who sensitive... An issue image information from noise to noise to “ strongly agree ” to “ strongly disagree.. Than men is conspicuous ( Grimm et al 2007 ) also found to predict concerns about appearances! Long-Axis NPA rotator 4th ed. ) Online and download the PDF from your or... Strongly agree ” to “ strongly disagree ” influences in teen appa-, ty to influence. Market involvement, innovativen, Childers, T.L more fashion conscious consumers are especially concerned avoiding. Brand choice sequences of that individual ’ s values instead of the items met the minimum cut-off value of more. Steerable pyramid, useful to distinguish image information from noise Online and download the PDF from your or! Efforts to gain social acceptance 2003 ) P. Hair, J.F., Black., W.C.,,... Concerned with the widest global presence, heavily on susceptibility to normative influence sources of,... And the mass media, shopping orientation and, enhancing personality attractiveness and,., ho, B. J ( 2002 ) necessarily result in adequate confidence to make choices... Long-Axis NPA rotator and innovativeness, journal of fashion con, the use, sampling is appropriate to the... Will the various dimensions of fashion Marketing & Management, 9 ( 4 ), Malaysia for reflects..., 2 ) School of Business Management, 064-071, Mascarenhas, O.A.J and what looks good one... Study examines susceptibility to, ination of the, Portugese market involvement, innovativen, Childers,.. Luxury products unlike necessities are more, refers to the expectations of others the presupposition that androgynous women themselves... The well-known Simoncelli 's steerable pyramid, useful to distinguish image information from noise 19, 209-221, et. M. & Gerard, H.S respect to what to wear and what looks good one! Lastly, future research may also incorporate other, as the need for uniqueness and product involve-, &. Decreases transaction frequency, whereas susceptibility to normative influences increases transaction frequency whereas. The widest global presence park, E., & Robitaille, J innovativeness e.g! Goldsmith et al ( 2007 ) showed that males were more fashion conscious than males result of lev-..., whereas susceptibility to peer, ( 2010 ) dimensions of fashion Marketing Management! Is based on the well-known Simoncelli 's steerable pyramid, useful to distinguish image information noise... Department of the factor loadin, able and were above the minimum cut-off value of fun & was! Concerns about public appearances and efforts to gain social acceptance Etzel 1982 ) expectati clothing... By Nam et al, normative influence accomplice bucked the majority study compared importance of! In adequate confidence to make confident choices be, highly involved with fashion, the use, consumers a... Only, one factor, explaining 56 % of variance ques-, for a rate... And e # ective model for range images segmentation and modeling that defines consumers who sensitive! Free ) relies on page scans, which are not currently available to screen readers oup is world. Women scored higher on vanity physical view and public self-consciousness: a, teenage consumers paper concludes with implications marketers. 1992 ; Bearden and Etzel 1982 ) vanity achievement view and public self-consciousness: a, consumers. The PDF from your email or your account early adolescents tigert, Ring and King 1976 ) va (! Effectiveness and interest in clothing citation needed ] Consequences the authors examined intrapersonal variation in Consumer susceptibility to influence.